Transfer is not the same as hot-tire pickup
These two get confused constantly. Hot-tire pickup is a bond failure where a warm tire lifts the coating off the slab, and it happens to floors that were badly prepared. Tire transfer is the opposite direction: material from the tire deposits onto an intact coating, leaving a dark smear. It is cosmetic, it is universal on any floor a car parks on, and it washes off. If your marks wipe away, your floor is fine.
The method that works
Warm water, a mildly alkaline degreaser at label dilution, and a stiff nylon deck brush. Wet the area, apply the degreaser, let it dwell three to five minutes so it can soften the deposit, then scrub with real pressure and rinse. The dwell time is what most people skip, and it does most of the work. On a stubborn mark, a second application usually finishes it.
What not to reach for
Abrasive pads and scouring powders will remove the mark and dull the topcoat in a patch that is then more visible than the mark was. Strong solvents can soften a topcoat. Acid cleaners attack it. None of these are necessary, because the deposit is soft polymer rather than anything bonded. If a degreaser and a brush have not shifted it, more aggression is not the answer and dwell time is.
Reducing how often you do it
Marking is worse from wide performance tires, worse in summer, and worse on pale floors where the contrast is high. Parking a little differently each time spreads it out rather than building a dark patch in one spot. A darker or higher-contrast blend hides it almost entirely. And on a floor where this is a regular annoyance, a satin topcoat shows it less than a gloss does.
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